Case study · Designer-wear rental
“Is the maroon lehenga free on the 14th?”
At Cloud Closet, answering that meant checking a spreadsheet, the dry cleaner and two WhatsApp chats. With 536 outfits and pieces of jewellery on rent, the founder spent half her day on follow-ups. Here’s how one dashboard replaced them.
The closet
536 pieces. Each one with its own calendar.
Bridal lehengas, sharara sets and jewellery, each booked, dispatched, cleaned and checked before it goes out again.
BookedLH-118Maroon Bridal Lehenga12–15 Dec · Priya S.
Quality checkLH-204Wine Velvet LehengaBack from dry clean today
FreeLH-087Ivory & Rani Pink LehengaNext free from 19 Dec
BookedSH-031Ivory Sharara Set19–22 Dec · Neha K.
DispatchedLH-152Red Zardozi LehengaOut with client till 16 Dec
The problem
The closet had outgrown the spreadsheet.
Cloud Closet rents designer lehengas, outfits and jewellery to brides and wedding guests in Mumbai. Every piece goes out, comes back, gets cleaned and goes out again. All of it was tracked on Excel and WhatsApp.
The double-booked lehenga
One outfit promised to two brides for the same weekend. Someone gets a refund, an apology, and then she tells her friends.
One clash ≈ ₹15,000 lost + a client for life
Deposits floating in limbo
Refunds promised “after quality check”, then lost in chat history. No record of what came back when.
₹2–4 lakh typically sitting untracked at any time
Garments stuck at the dry cleaner
A piece comes back, goes out for cleaning, and vanishes from everyone’s memory until the next bride asks for it.
8–10 items “unaccounted for” is the studio norm
Month-end vendor maths
Consignment pieces, revenue shares and service charges, all reconciled by hand and argued over by message.
10–12 hours of owner time, every month
No one could say which lehenga was on the rack and which was at the dry cleaner. Every time a bride asked, we had to go and look.
What we did
We followed one lehenga from booking to rack.
Enquiry, trial, deposit, dispatch, return, dry cleaning, quality check, refund. We mapped every step the studio already followed, then built the system around it.
The life of one booking
- BeforeEnquiry on WhatsAppDates and outfit photos scattered across chatsWith FaxtorBooking in one placeCustomer, item, dispatch and return dates together
- BeforeCheck the spreadsheetAvailability depends on whoever updated it lastWith FaxtorClash blockedThe item’s calendar refuses a second booking
- BeforeDeposit noted by handCash, UPI or card. Written down somewhereWith FaxtorDeposit on a timelineCollected, held and refunded to a promised date
- BeforeReturn and dry cleanThe piece leaves for cleaning and drops off the radarWith FaxtorDry clean and QC trackedEvery garment followed from return to rack
- BeforeRefund and vendor mathsRefund promised “after QC”. Vendor shares worked out at month-endWith FaxtorInvoice and settleGST invoice with UPI QR. Vendor shares calculated automatically
What we built
One system for the studio. On the phone in the trial room.
The full system runs on desktop, tablet and mobile, so staff can book an outfit while the bride is still trying it on. Clients get invoices and updates on WhatsApp.
Maroon Bridal LehengaPriya S. · Andheri · 11:00Packed- Ivory Sharara SetNeha K. · Bandra · 14:30Ready
- Red Zardozi LehengaSana R. · Juhu · 17:00Ironing
- Wine Velvet LehengaBack from Sparkle CleanersQC today
- Ivory & Rani Pink LehengaAt Sparkle Cleaners · day 2Cleaning
- Red Zardozi LehengaStain on dupatta flaggedRepair
- Anjali M. · ₹6,500Pastel Anarkali · QC passedToday
- Ritu D. · ₹13,000Red Banarasi · QC passedRefunded
- Kavya P. · ₹7,500Rose Gold Gown · at cleaner20 Dec
- 01Bookings & availabilityEvery item’s calendar, dispatch and return dates. Clashes blocked before they happen.
- 02Dry cleaning & quality checkEvery garment tracked from return to rack. Nothing lost at the vendor.
- 03Security depositsCollected, held and refunded on a visible timeline.
- 04GST invoices with UPI QRTax-ready invoices your client can pay from the page.
- 05Vendor settlements & payoutsConsignment shares computed automatically. Month-end takes minutes.
- 06Staff tasks & daily checklistsRecurring routines assigned, tracked, and impossible to quietly skip.
- 07Analytics that answer questionsTop items, top customers, never-booked stock. Buy the next pieces on data.
The project
5 people. Live in 4 weeks.
- 5people on the team
- 4days mapping the studio
- 14days to the first working version
- 4weeks to go live
The team
- PLProject lead
- UXDesigner
- FS2 full-stack engineers
- QAQA engineer
Built with
- React
- Node.js
- PostgreSQL
- AWS
- WhatsApp Business API
- UPI QR
- GST invoicing
The results
30 days inside Cloud Closet. Zero double bookings.
Live numbers from the studio’s last 30 days on the system, from first enquiry to deposit refund.
- 288Bookings handled
- 227Unique customers
- 519Items dispatched
- ₹36.4LGross revenue tracked
- 97%Bookings confirmed
- ₹0Outstanding / unrefunded
Weekly admin
10–12 hrs back
Before
Half the dayDouble bookings
Zero since go-live
Before
≈ ₹15,000 eachDeposit refunds
5 days, tracked
Before
“After QC”Items unaccounted
Every piece located
Before
8–10 at a timeVendor settlements
Minutes
Before
10–12 hrs / monthOutstanding payments
₹0
Before
₹2–4 lakh untracked
“Before this system, half my day went into WhatsApp follow-ups. Now I open one dashboard and know exactly which outfit is where, and which deposit is due back.”
Your studio next
Your closet is growing. Let’s make sure the business grows with it.
Book a no-obligation discovery call. Tell us how your studio runs today, and we’ll show you exactly where the system saves you hours and money.